a better kind of beautiful.


We are a community of conscious consumers and passionate practitioners who believe in a better kind of beautiful.

Personal care products and cosmetics are one of the largest sources of harmful substances that disrupt our body chemistry, threaten our health, and destroy our environment. Carcinogens, hormone & endocrine disruptors, and straight-up poison do not belong in or on our bodies.

Luckily, there ARE cleaner, safer alternatives that work as well as (or better than) the scary stuff does. We think they should be available to everyone and we’re here to help you find them.

Join us.